Pantone’s 2018 Color of the Year: Ultra Violet

Last week, Pantone announced their 2018 Color of the Year, and I could not be more excited.  Ultra Violet, a vibrant blueish purple, is a shade I’ve loved for a long time now – it was even the hue I went for when I dyed my hair purple a few years ago.  It evokes the rich tones of the night sky, and the foremost authority on color definitely had that in mind when choosing their next color of the year.

This color looks amazing in makeup, and many beauty brands have already started releasing new Ultra Violet products in honor of the shade.  Luxe British brand Butter has a full collection highlighting the variety of shades it encompasses.

I’ve rounded up links to the best beauty in Ultra Violet below (plus a few accessories for good measure) – click through to shop!


This purple is also great in clothing – especially in its darker incarnation, the deep hue adds interest without being jarring, making it appropriate for even more formal workplaces.  The brighter versions can be bold statement pieces, and pair especially well with neon if you are looking for a retro vibe.  I also love the idea of pairing this color with fuchsia, which is my personal pick for the color of 2018.  I’ve found all the best Ultra Violet pieces available now in plus size for you below: