I cannot believe it has been half a decade since I launched my #plussizeplease hashtag movement. It simultaneously feels like not that long ago and ages ago. One thing is certain: Plus fashion was in a very different place half a decade ago. I could count on two hands the brands I wanted to wear at all, and even fewer that were consistently putting out fashion forward options. The data was already pointing to the vast untapped potential of the plus fashion market, but very few brands were willing to take the plunge. The designer fashion options in plus were pretty much non-existent, and even the fast fashion design, collabs never went beyond straight size.