After unexpectedly announcing that they were shuttering last summer, The Limited’s plus size label Eloquii caused something of an uproar.  Many in the plus fashion community were dismayed they gave up on a market so easily.  The social media outcry apparently convinced them to try again – their landing page before this morning launch stated “We went away for a sec.  But you wanted us back. (And like you, we respond very well to being wanted.)”

Without much fanfare, the full site just launched, with a collection heavy on colorblocking, faux leather, and springy florals.  What do you think of the new Eloquii?